SERVICES

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IMAGE CONTAINED BLURB FOR HOME PAGE AND HERE: From premarket product development and evaluation to web/social engagement and more…I’m here to help. Check out my extended list of services.

  • Premarket product development and evaluation (audio, video, custom install, smarthome)

The successful formula for online product sales in any CE category is a combination of positive user reviews on e-commerce sites and positive expert reviews from trusted consumer electronics media. Conversely, overcoming bad word-of-mouth on social media or critical product reviews after the fact is difficult, if not impossible. You’ve spent thousands to develop your product and you get one chance to get it right in the court of public opinion. So why not have an objective third-party with decades of reviewing experience put it through the paces before you release it to market? My thorough evaluations follow traditional methodologies used by the most respected enthusiast press entities and provide a frank assessment of both performance and ergonomic criteria.

  • Website copy, video, and blogs

Even if your prospects find you via promotional email, web banners, or social media, they will end up at your website to learn more about you and your product or services, and perhaps to make a purchase. Your site represents your brand identity, and its content needs to tell your story and encourage visitors to explore while supporting your SEO objectives. If your website isn’t up to snuff or is in need of freshening, I and my associated graphic design and video production partners can help. If you have a site that’s working for you but is underperforming due to a a lack of ongoing content that will keep visitors coming back and build a loyal fan base, let’s talk. Options include regular educational or opinion blogs (ghostwritten for your executives if you prefer) and video blogs, product segments, and company profiles.

  • Social Media Maintenance, Promotion, & Video

Although your website is the mother billboard for your brand, social media identity and promotion is essential today. The best platforms to use may be determined by your product or service and the demographics of your target market, but you need to be out there if you’re not already. This means a steady flow of content to create and the legwork to post it up. Ideally, you’ll have a combination of regular, fresh website posts to promote on your social media feeds along with a stream of dedicated social posts designed to keep your brand top-of-mind, build affinity, and drive prospects back to your website. I can provide a turn-key total solution, or work with your in-house team to hone the efficacy of your existing social media program.

  • Promotional Email and Direct Mail

Regular email newsletters or spot promotions can be effective for driving repeat new business from an existing opt-in customer base or a purchased list of new prospects. These deliver your company’s or your product’s story in longer form right to your target’s desktop or mobile device. And — don’t laugh here — in some situations, direct snail mail remains a great way to cut through the email clutter and guarantees that no spam filter stands between you and potential customers. Small, cost-efficient, bullseye mailings by integrators to their established client list, for example, can help prime the pump for sales of upgrades and add-on services. By either method, the same principles apply: We engage with a strong headline or offer to ensure your mail gets opened, make a passionate pitch that underscores customer benefits, and inspire action!

  • Marketing strategy consulting for manufacturers and integrators encompassing consumer or trade outreach via web, email, print, and events.
  • Product and news releases
  • Spec sheets, promo sheets, brochures
  • Web/print/radio/TV ad copy
  • Advertorial and custom publishing concepts and copy
  • Product or company launch collateral/media kits
  • Product manuals, white papers
  • AIA Continuing Education Outreach

Submit the Contact form at right or call me at 908-868-4128 for a free consultation!